Beyonce is back with a new fragrance. Her Heat perfume did so well earlier this year, she's already geared up to roll out perfume #2. The deets when you read on...
The new fragrance, set to release February 2011, is called Heat Rush. And it's reportedly more of a lighter "everyday fragrance", as opposed to her thicker super spicy original fragrance Heat.
Coty Fragrance’s senior vice president Steve Mormoris told Women's Wear Daily, “It is our intent to continue building this brand. We see Beyonce as a pillar of our fragrance business.”
Marketing Director at Coty, Marsha Brooks, added, “We know going in [to the launch of Heat Rush] that Beyoncé has huge appeal to women 18 to 24 years old, but we expect it to be bought by both younger and older women. This is a young, fresh, less-serious scent.”
You ready for a Rush of Beyonce's Heat?
Chelsea Handler Cheryl Burke China Chow Chloë Sevigny Christina Aguilera
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